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) is an American Spanish-language terrestrial television network owned by Comcast through the NBCUniversal division NBCUniversal Telemundo Enterprises.It is the second largest provider of Spanish content nationwide behind American competitor Univision, with programming syndicated worldwide to more than 100 countries in over 35 languages.On April 14, 1983, Ramos sold WKAQ-TV to John Blair & Co.
The following year in 1993, Telemundo underwent an extensive rebranding, introducing the signature framed "T" letter logo (which has been used by the network since that point in various design elements), and a promotional campaign using the slogan "Arriba, Telemundo, Arriba" ("Upwards, Telemundo, Upwards").
During the 1970s and 1980s, WKAQ-TV, then branded as "Telemundo Canal 2" ("Telemundo Channel 2"), had become a major producer of telenovelas.
The station was also known for its "fingers" logo – a bold number "2" with the silhouette of two upright fingers inside the number – and referred to itself as "El canal de los dedos" ("The Channel of the Fingers").
In an effort to boost its tepid ratings and quell complaints from advocacy organizations such as the National Hispanic Media Coalition that criticized both networks for not featuring content relatable to American Latinos, Telemundo outlined a new strategy to better compete against Univision by increasing production of domestically produced programs.
In 1995, under the direction of executive vice president of programming Harry Abraham Castillo, Telemundo opened its first network studio on the West Coast.