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"Most nonprofits average about 25 percent development costs, so they spend 25 cents of every dollar that they raise to raise the money," says Norton.The two-time Oscar nominee, who is expected to be in the awards-season mix this year for his role in Alejandro Gonzalez Inarritu's upcoming dark comedy , enlists high-profile pals like Sean Penn to launch campaigns.
Wilde finished in eighth place, ahead of Seth Rogen (' Ian Somerhalder came in first, with 3,800 raised for his environmental foundation).
"I think more people in the social-change field are realizing that, if given the choice between a pure nonprofit model that requires constant donor cultivation versus a for-profit social enterprise that is self-sustaining, they would almost always choose the latter," says Hollywood philanthropic adviser Greg Propper of Propper Daley.
Apatow regular Rogen has helped raise 2,000 for the Alzheimer's Association via the site, lending his comedic talents to several pleas, like writing personalized poems in exchange for donations.
Today, Crowd Rise, with its mix of rib-tickling star-driven challenges (think Will Ferrell in a mankini, glistening with sunscreen, trawling for donations to benefit Cancer for College), a user-friendly interface and millions in new funding, leads the way in a booming industry of crowd-sourced philanthropy.
Since its 2010 launch, the site has hosted hundreds of thousands of campaigns and raised more than 0 million for nonprofits, with another 0 million anticipated by year's end (numbers it has never previously released).
The four envisioned a platform that could leverage the New York-based couple's A-list Rolodexes and marry them with the ease of online giving.