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Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.
This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.
Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.
It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.
e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.
Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.The top photo, also from Zoosk, celebrated National Hugging Day.Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.